Marketing aptitude study material – Practice Sets (1-10)

Marketing aptitude study material – Practice Sets (1-10)

Marketing Aptitude Study MaterialComputer AwarenessBanking Awareness

Practice Set-1

1. What is the ‘USP’ in a savings account?

1. High rate of interest
2. Easy to operate
3. Risky transactions
4. Cost by goods
5. Banking systems

2. The USP of a credit card is

1. cashless operations
2. only for HNIs
3. only for men
4. only for employed persons
5. transactions through cheque book

3. EMI can be a marketing tool, if

1. EMI is increasing
2. it is very high
3. it is very low
4. EMI has no impact on marketing
5. EMI is a flat rate

4. Banks sell insurance for

1. increasing deposits
2. increasing loans
3. increasing clients
4. earning more profits
5. taking over insurance companies

5. A debit card can be issued to

1. only income tax assesses
2. only professionals
3. only women
4. all farmers
5. all savings account holders

6. Optimum result in marketing is possible through

1. increased production
2. more number of products
3. more sales persons
4. motivated staff
5. more ATMs

7. Mutual fund business from existing customers can be canvassed by

1. coercion
2. cross selling
3. internal marketing
4. outdoor marketing
5. road shows

8. Financial planning is required when

1. one has no income
2. one is flushed with funds
3. one has no expenses to incur
4. one is illiterate
5. income level is insufficient to meet the expenses

9. Service marketing is resorted to in

1. all manufacturing companies
2. all production houses
3. export units
4. insurance companies and banks
5. All of the above

10. Marketing is

1. a skilled person’s job
2. a one day function
3. a one time art
4. required only when a new product is launched
5. None of the above

11. Mutual fund investments can be effectively canvassed among

1. only salaried persons
2. students availing education loans
3. HNI customers
4. sunrise industries
5. poor farmers

12. Product design is a function of

1. front office staff
2. back office staff
3. management
4. marketing and research team
5. loan section

13. Market segmentation helps to determine

1. target groups
2. sale price
3. profit levels
4. product life cycle
5. All of these

14. Marketing is the function of

1. sales persons
2. production department
3. planning department
4. team leaders
5. a collective function of all staff

15. Marketing function includes

1. designing new products
2. advertisements
3. publicity
4. after sales service
5. All of these

16. Find the correct sentence.

1. Higher the price, higher are the sales
2. More sales persons lead to more sales
3. Mission statement is part of a market plan
4. Better sales incentives means better performance
5. All customers are profitable customers

17. Good marketing strategy envisages good and proper

1. product development
2. promotion and distribution
3. pricing
4. relationship management
5. All of the above

18. A ‘call’ in marketing language means

1. calling on a sales person
2. calling on a customer
3. making a phone call
4. telemarketing
5. None of the above

19. A marketing survey is required for

1. deciding marketing strategies
2. deciding product strategies
3. deciding pricing strategies
4. All of the above
5. None of the above

20. Market segmentation can be resorted by means of

1. segmenting by age
2. segmenting by income
3. segmenting geographically
4. All of the above
5. None of the above

21. The target group for a car loan is

1. all auto drivers
2. all auto dealers
3. all car owners
4. any individual needing a car
5. All of these

22. A vision statement is

1. not required for established companies
2. not required due to competition
3. not required as no one understands them
4. a long-term inspiration
5. None of the above

23. The target group for agricultural loans is

1. any farmer
2. farm labourers
3. any individual dealing in agricultural or related activity
4. farmers societies
5. All of these

24. The target group for credit cards is

1. existing cardholders
2. all graduates
3. aft minors
4. individuals with taxable income
5. All of the above

25. Marketing is a function undertaken by

1. all DSA’s
2. all front office staff
3. whole organisation
4. All of these
5. None of these

Answer Key

 

Practice Set – 2

1. Bank marketing is same as

1. transaction marketing
2. service marketing
3. indoor marketing
4. All of these
5. None of these

2. Leads can be provided by

1. friends and relatives
2. websites
3. directories
4. colleagues
5. All of these

3. Motivation for sales person can be achieved through

1. high success rate of conversions
2. better sales incentives
3. continuous training and updation of knowledge
4. support from operation staff
5. AH of the above

4. Marketing of education loans can be done by

1. approaching eligible students
2. approaching the parents
3. proaching colleges
4. having tie-ups with educational institutes
5. All of the above

5. Diversification is useful for

1. attaching more customers
2. retaining existing customers
3. increasing sales volume
4. All of the above
5. None of the above

6. Indirect marketing means

1. marketing by non-sales persons
2. market survey
3. market research
4. advertisements
5. All of the above

7. Effective bank marketing requires

1. proper pricing
2. customized products
3. simple procedures
4. market research
5. All of these

8. Benchmark means

1. products lined up on a bench
2. salesmen sitting on a bench
3. set standards
4. marks on a bench
5. None of the above

9. Value added service means

1. giving full value for money
2. better value for higher price
3. costlier service
4. additional service
5. All of the above

10. CBM means

1. Customer Relationship Management
2. Customer Retention Manager
3. Customers’ Relatives Meet
4. Channel Route Market
5. Channel Representative Manager

11. A ‘target group’ in marketing means

1. to whom the sales should be directed
2. a group of sellers
3. a group of buyers
4. a group of products
5. All of the above

12. Marketing in banks is required for

1. getting new customers
2. retaining existing customers
3. lending
4. accepting of deposits
5. All of the above

13. Market size means

1. size of marketing staff
2. size of the organisation
3. scope for profits
4. scope for marketing
5. All of the above

14. Internal marketing means

1. selling to oneself
2. selling to the employees
3. selling of samples
4. selling to foreign markets
5. None of the above

15. A ‘call’ means

1. a profession
2. teletalk
3. calling on a prospect
4. a call center
5. All of the above

16. A ‘call centre’ is

1. a place where salesmen meet every day
2. a training centre
3. a back office set-up where customer queries are answered
4. customers’ meeting place
5. All of the above

17. Market research is needed for

1. choosing the right sales persons
2. choosing the right products
3. making proper marketing decisions
4. deciding the sales incentives
5. None of the above

18. Marketing is required in banks due to

1. globalization
2. computerization
3. increase in population
4. government dictates
5. None of the above

19. Market innovations means

1. design new products
2. new styles of marketing
3. new ideas in sales steps
4. Both ‘1’ and ‘2’
5. All of the above

20. Market penetration connotes

1. covering a wide area of the market for sales
2. entering the buyers’ houses
3. entering the sellers’ houses
4. entering all shops and business houses
5. All of the above

21. Market penetration can be possible through

1. more calls to the same buyers
2. more calls to many buyers
3. surrogate marketing
4. alternate marketing
5. All of the above

22. Effective marketing helps in

1. boosting the sales
2. boosting the purchases
3. boosting the demand and supply
4. All of the above
5. None of the above

23. Price is an important factor for effective marketing. What are the other Ps?

1. Product, promotion and place
2. Place, persuasion and promotion
3. Pride, person and place
4. Product, paper and person
5. None of the above

24. A “lead’’ means

1. a buyer
2. a seller
3. an employee
4. an employer
5. None of these

25. DSA means

1. District Sales Authority
2. Direct Selling Agent
3. Distributor and Sales Agent
4. Distributor and State Agent
5. None of the above

Answer Key

Practice Set – 3

1. A good seller should have the following quality/qualities?

1. Devotion to the work
2. Submissive
3. Sympathy
4. All of the above
5. None of the above

2. The rural marketing is not required because

1. rural people do not understand marketing
2. its not practical from the cost point of view
3. it is sheer wastage of time
4. All of the above
5. None of the above

3. Planned-cost service means

1. costly products
2. extra profit on the same cost
3. extra work by seller
4. All of the above
5. None of the above

4. Internet marketing means

1. self marketing
2. core groups monitoring
3. employees marketing
4. All of the above
5. None of the above

5. One of the following is a target group for the marketing of educational loan.

1. All the customers
2. Students
3. Only poor students
4. Students having promising educational track record
5. All of the above

6. Service after sale is not the function of

1. marketing staff
2. seller
3. director of the company
4. employees of the company
5. All of the above

7. Market survey means

1. market research
2. market planning
3. marketing strategies
4. market monitoring
5. All of these

8. Find the incorrect statement.

1. Marketing has no relevance in Public Sector Banks
2. Marketing has no relevance in Private Sector Banks
3. Marketing has no relevance in Foreign Banks
4. All of the above
5. None of the above

9. HNI means

1. Highly Negative Individual
2. High Networth Individual
3. High Neutral Individual
4. Highly Necessary Individual
5. All of the above

10. Target group means

1. all employees
2. short-listed group
3. all the marketing staff
4. sales representatives
5. group of people likely to buy the identified product

11. The target group for home loans is

1. individuals
2. salaried persons
3. businessmen
4. professionals
5. All of these

12. Customer service

1. is an integral part of marketing
2. has no role in marketing
3. is required only by salesmen
4. is not required by salesmen
5. None of the above

13. Marketing should be resortfed

1. only among rich persons
2. only among the poor
3. only in crowded areas
4. depends on the product
5. depends on the banks

14. Marketing strategies mean

1. plan for effective marketing
2. type of marketing style
3. market demands
4. All of the above
5. None of the above

15. The target group for fixed deposits is

1. all individuals
2. all corporates
3. NRI
4. government bodies
5. All of these

16. Modern methods of marketing include

1. publicity on the net
2. advertisement on the net
3. soliciting business through E-mails
4. telemarketing
5. All of the above

17. A true marketing mindset requires

1. command and order mindset
2. control mindset
3. active mindset
4. passive mindset
5. None of these

18. For effective marketing, the salesmen should have which of these qualities?

1. Creativity
2. Team spirit
3. Motivation
4. Effective communication skills
5. All of the above

19. Market information means

1. knowledge of shops and bazaars
2. knowledge of shopping malls
3. knowledge of customer profile and product mix
4. knowledge of various languages
5. None of the above

20. Education loans can be more effectively canvassed by

1. door to door campaigns
2. E-mail contacts
3. diversification
4. tie-up with colleges
5. All of the above

21. Selling skills are judged by

1. number of goods sold
2. amount of profit earned
3. number of customers converted
4. AH of the above
5. None of the above

22. Rural marketing involves

1. selling to rural banks
2. selling by rural banks
3. selling to rural customers
4. arranging industrial exhibitions
5. All of the above

23. Marketing of Internet banking means

1. meeting of banks on the net
2. net practice
3. marketing the usage of banking transactions through Internet
4. transactions with foreign countries
5. All of the above

24. Cross selling covers

1. identifying customer needs
2. matching the products to customer needs
3. convincing the customers of product benefits
4. responding to questions and objections of customers
5. All of the above

25. A prospect means

1. any customer who walks into the bank
2. an employee of the bank
3. a customer who is likely to be interested in bank’s product or service
4. a depositor of the bank
5. a borrower of the bank

Answer Key

Practice Set – 4

1. A lead means

1. a prospect who is more likely to avail of the bank’s product
2. a political leader
3. a religious leader
4. a bank’s Chairman
5. None of the above

2. Innovation means

1. compensation
2. inspiration
3. additional perquisites
4. implementing new ideas or new methods
5. None of the above

3. Public relations are required for

1. improving customer service in the company
2. improving marketing functions in the company
3. better atmosphere in the company
4. All of the above
5. None of the above

4. Effective marketing helps in

1. developing new products
2. creating a competitive environment
3. building demand for products
4. All of the above
5. None of the above

5. ‘USP’ in marketing means

1. Useful Sales Procedures
2. Useful Selling Propositions
3. Useful Sales Persons
4. Used Sales Plans
5. Unique Selling Propositions

6. Data warehouse is

1. a go down
2. a shop selling computers
3. a showroom
4. a system where data on customers is stored
5. None of the above

7. Gift of the gab means

1. distributing gifts
2. collecting garbage
3. multi-linguist
4. good communication skills
5. short-tempered

8. Proper pricing is needed for

1. extra charges for extra services
2. levy of VAT
3. good customer service
4. putting burden on the customer
5. service with extra facilities

9. Home loans are granted to

1. individuals
2. institutions
3. builders
4. All of the above
5. None of the above

10. ATMs are

1. branches of banks
2. manned counters of banks
3. unmanned, cash dispensers
4. All of the above
5. None of the above

11. Internet banking means

1. meeting of banks on the net
2. net practice
3. banking transactions through internet
4. transactions with foreign countries
5. All of the above

12. Customer loyalty means

1. shifting of customers from one bank to another
2. customers banking with one bank exclusively
3. customers returning lost items
4. customer giving gifts to banks
5. None of the above

13. Public relations are the

1. part of customer service
2. part of marketing
3. part of image building
4. All of the above
5. None of the above

14. Bancassurance means

1. assuring to repay bank loans
2. assuring to repay credit card dues
3. assuring to repay home loan dues
4. insurance of banks
5. All of the above

15. Bank marketing means

1. selling of banks
2. buying of banks
3. merge of banks
4. selling bank’s products and services
5. selling various items in banks

16. Relationship selling means

1. preparing a list of relatives
2. cross selling
3. selling to relatives
4. selling to strangers
5. telemarketing

17. Market expansion means

1. hiring more staff
2. firing more staff
3. buying more products
4. buying more companies
5. growth in sales through existing and new products

18. Effective bank marketing requires

1. proper pricing
2. customised products
3. simple procedures
4. market research
5. All of these

19. Market research is needed

1. for extra service charges
2. for levy of VAT
3. for good customer service
4. for effective selling
5. there is no need for market research

20. Marketing and selling are

1. not required if profit is high
2. not required if sales is high
3. not required in monopolistic conditions
4. All of the above
5. None of the above

21. Customisation means

1. designing products to suit the company
2. designing strategies to suit the company
3. designing products to suit individual customers
4. All of the above
5. None of the above

22. A call in marketing means

1. to phone the customers
2. to visit the customers
3. to visit the marketing site
4. to call on prospective customers
5. None of the above

23. Find the true statement.

1. Marketing is a waste of the employees’ time
2. Marketing is not required in India due to its vast population
3. Marketing involves additional work
4. Marketing involves team work
5. Marketing is not required today due to IT advancement

24. Sales forecasting involves

1. sales planning
2. sales pricing
3. distribution channels
4. consumer tastes
5. All of the above

25. A target market is

1. entire country
2. entire city
3. entire globe
4. that which consists of customers who need the identified product
5. All of the above

Answer Key

Practice Set – 5

1. Market research is needed for

1. deciding the market area
2. deciding the right product to be sold
3. making proper marketing decisions
4. deciding right time to sell
5. All of the above

2. Which of the following statements is true?

1. Marketing makes the company to go into loss due to higher expenses
2. Marketing is not required in profit-making companies
3. Marketing sharpens the mind of the employees
4. Marketing is a time-bound seasonal function
5. Marketing is a waste of time

3. Marketing plan helps in

1. better lead generation
2. better systems
3. better results
4. improved balance sheet
5. better customer service

4. Motivation means

1. inspiring employees to perform better
2. better communication skills
3. sales coaching
4. market research
5. None of the above

5. Good selling skill calls for

1. patience
2. preserverance
3. persuasion
4. pursuit
5. All of these

6. Market segmentation means dividing

1. the market group into homogeneous groups
2. the market process into easy steps
3. the sales teams into small groups
4. All of the above
5. None of the above

7. Cross selling is very effective in the sale of one of the following.

1. Debit cards
2. Credit cards
3. Internet banking
4. Auto loans
5. All of the above

8. Target market for debit cards is

1. all existing account holders
2. all sales persons
3. all NRI’s
4. all HNI’s
5. All of these

9. SME means

1. Small and Medium Enterprises
2. Small Marketing Enterprises
3. Small Scale Marketing Entities
4. Small and Medium Establishments
5. All of the above

10. One of the following is not a target group for SME loans.

1. All professionals
2. Large industries
3. Truck operators
4. Beauty parlours
5. Hotels and restaurants

11. Savings accounts with zero balance can be opened for

1. persons below BPL
2. under financial inclusion scheme
3. students
4. as per bank’s policies
5. None of the above

12. Digital marketing means

1. selling with calculators
2. marketing of digital instruments
3. marketing through Internet and telephones
4. export finance
5. None of the above

13. Bank marketing is necessary due to

1. globalisation
2. recession
3. merger of banks
4. shortage of resources
5. selling various different items in banks

14. Team building is required

1. only for lead generation
2. only for after sales service
3. for cross selling
4. All of the above
5. None of the above

15. In modem day marketing, the benefits of selling extend to

1. only products and services
2. only after sales services
3. lifelong relationship with the buyer
4. All of the above
5. None of the above

16. For sustained relationship with the buyer one of the following is necessary.

1. Continuity
2. Consistency
3. Understanding
4. Empathy
5. All of these

17. Out sourcing means service rendered by

1. outside agencies
2. other departments of the company
3. employees other than the sales persons
4. marketing department
5. All of the above

18. In ‘double-win’ strategy

1. customer gets an additional benefit
2. customer gets price debate
3. both customs and the salesperson come out with sense of satisfaction
4. Both ‘1’ and ‘2’
5. None of the above

19. Perception is a process through which

1. a consumer make ultimate purchasing
2. a consumer is satisfied
3. a consumer’s mind receives, organises and interprets physical stimuli
4. Both ‘1’ and ‘2’
5. None of the above

20. Sales forecast implies

1. an estimate of the maximum possible sales opportunities present in a particular market segment
2. an estimate of sales, in physical units, in a future period
3. Both ‘1’ and ‘2’
4. Neither’1’nor’2′
5. quantity of goods

21. A theory states that no matter how efficiently goods/services are produced, if they cannot be delivered to the customer in the quickest possible time it is in vain. This theory is called

1. quickest the best
2. instant service
3. service on time
4. timely effort
5. None of these

22. Entrepreneurs find direct marketing attractive because of

1. investment is low
2. it doesn’t required specialised skills
3. returns are quick
4. All of the above
5. None of the above

23. Which among the following is not an example of direct marketing?

1. Telemarketing
2. Sales on Internet
3. Mail order sales
4. Retail stores
5. None of these

24. In selling, ‘consumption’ is the ultimate goal of the salesman while a marketer

1. identify consumer needs
2. develop on appropriate product/service to attain customer satisfaction
3. accomplish organisational goals through integrated marketing approach
4. All of the above
5. None of the above

25. In banking services, market can be segmented on the basis of

1. density
2. customers
3. Both ‘1’ and ‘2’
4. Neither ‘1’ nor ‘2’
5. price

Answer Key

Practice Set – 6

1. Leads can be provided by

1. friends and relatives
2. websites
3. directories
4. colleagues
5. All of these

2. ‘Conversion’ in sales language means

1. converting a buyer into a seller
2. converting a seller into a buyer
3. converting a prospect into a client
4. All of the above
5. None of the above

 

3. Skimming price for a new product is

1. low initial price
2. average price
3. high initial price
4. moderate price
5. All of these

4. Under monopoly market structure, the degree of freedom in pricing decision is

1. very low
2. quite good
3. very high
4. zero
5. All of these

5. Which one is not the pre-requisite of a perfect market?

1. Existence of large number of buyers and sellers in the market
2. Free flow of market information among the players
3. Free entry and free exit
4. Intervention of the government
5. None of the above

6. Two-factor theory was propounded by

1. Fredrick Herzberg
2. David Me Clelland
3. Me Cardhy
4. Philip Kotler
5. None of these

7. ‘Grape vine’ is the term used in relation to

1. formal communication
2. informal communication
3. horizontal communication
4. vertical communication
5. None of the above

8. Dramatic reduction of manpower is called

1. termination
2. retrenchment
3. downsizing
4. rightsizing
5. None of these

9. Under which concept of marketing, customer remains focused?

1. Marketing
2. Production
3. Product
4. Selling
5. None of these

10. Segmentation of consumers based on factors like climatic conditions and regions are known as

1. demographic segmentation
2. cultural segmentation
3. geographic segmentation
4. administrative segmentation
5. None of the above

11. On which of the following banks, the Reserve Bank of India depends largely for the success of its monetary policy?

1. Co-operative banks
2. Regional rural banks
3. Commercial banks
4. Development banks
5. All of these

12. Which of the following is not the method of forecasting demand?

1. Collective opinion method
2. Total outlay method
3. Expert opinion method
4. Controlled opinion method
5. None of the above

13. When goods in the domestic market are sold at a high price and in the foreign market at a low price, it is a situation of

1. dumping
2. perfect competition
3. oligopoly
4. duopoly
5. All of these

14. Marketing concept means

1. firms should produce only what their pre-determined consumers would be willing to buy
2. firms should persuade customers to buy what they have produced
3. the consumers will buy the products which offer them the highest value for their money
4. All of the above
5. None of the above

15. Branding decisions are based on

1. market research
2. assessment of customer needs
3. cost of the product
4. Both’1’and ‘2’
5. None of the above

16. Perception is a process through which

1. a consumer make ultimate purchasing
2. a consumer is satisfied
3. a consumer’s mind receives, organises and interprets physical stimuli
4. Both ‘1’ and ‘2’
5. None of the above

17. Sales forecast implies

1. an estimate of the maximum possible sales opportunities present in a particular market segment
2. an estimate of sales, in physical units, in a future period
3. Both ‘1’ and ‘2’
4. Neither’1’nor’2′
5. quantity of goods

18. Which of the following is not a ‘post testing1 technique of advertisment?

1. Sales test
2. Focus group
3. Enquiry test
4. Attitude test
5. None of these

19. Tangible product is/are

1. car or scooter
2. house and TV
3. furniture
4. All of these
5. None of these

20. A product represents a marketer’s offering as it is perceived by

1. potential customers
2. present customers
3. company
4. All of these
5. None of these

21. Societal benefits aspect includes

1. social values and astha
2. product name
3. change
4. technical change
5. None of these

22. A is bundle of utilities consisting of various product features and containing services.

1. product
2. planning and development stage
3. cost
4. risk
5. plan

23. Match the following

24. An augmented benefits aspect is/are

1. maintenance of product or services
2. replacement
3. establishment
4. All of these
5. None of these

25. Customisation means

1. good customer service
2. bad customer service
3. products for specific customers
4. after sales service
5. None of the above

Answer Key

Practice Set – 7

1. The demand curve facing the pure monopolist is

1. positively sloped
2. negatively sloped
3. horizontal
4. All of these
5. None of these

2. “Supply creates its own demand” is known as

1. Keynesian law
2. Vablen law
3. Say’s law
4. All of the above
5. None of the above

3. Impulse buying implies

1. purchasing with little or no advance planning
2. purchasing involving all family members
3. purchasing involving all relatives
4. All of the above
5. None of the above

4. The first commandment in marketing is

1. know your customer
2. know your product
3. know your market
4. know your price
5. All of the above

5. A brand is a means of naming

1. the products
2. packaging the products
3. contents of the products
4. identifying and differentiating the company’s products
5. None of the above

6. When Average Cost (AC) is at its minimum, then

1. marginal cost is equal to average cost
2. marginal cost is less than average cost
3. marginal cost is more than average cost
4. All of the above
5. None of the above

7. Market expansion means

1. hiring more staff
2. firing more staff
3. buying more products
4. buying more companies
5. None of the above

8. Delivery channel means

1. maternity wards
2. handing over the products to the buyers
3. places where products are made available to the buyers
4. All of the above
5. None of the above

9. One of the following is a target group for the marketing of Internet banking.

1. All the customers
2. All the educated customers
3. All the computer educated customers
4. Only creditors
5. All of the above

10. Service alter sale is not the function of

1. marketing staff
2. seller
3. director of the company
4. employees of the company
5. None of the above

11. Which one of the following is not the social responsibility of business?

1. Adopting villages for development
2. Setting up educational institutes
3. Opening research and development department
4. Construction of temples
5. None of the above

12. Price elasticity of demand for luxury goods will be

1. relatively elastic
2. relatively inelastic
3. infinitely elastic
4. infinitely inelastic
5. None of these

13. In the typical demand schedule, quantity demand

1. varies directly with price
2. varies indirectly with price
3. varies inversely with price
4. is independent of price
5. None of the above

14. Shut down point is that point where price is

1. less than variable cost
2. equal to variable cost
3. equal to average cost
4. All of the above
5. None of the above

15. Price discrimination is profitable and possible if the two markets have

1. equal elasticity of demand
2. different elasticity of demand
3. inelastic demand
4. highly elastic demand
5. None of the above

16. A firm producing a large number of products will follow the pricing strategy known as

1. cost plus pricing
2. differential pricing
3. product line pricing
4. price leadership
5. None of the above

17. Which of the following is known as plastic money?

1. Bearer cheques
2. Credit cards
3. Demand drafts
4. Gift cheques
5. All of these

18. Entrepreneurs find direct marketing the attractive because of

1. investment is low
2. it doesn’t required specialised skills
3. returns-are quick
4. All of the above
5. None of the above

19. In banking services, market can be segmented on the basis of

1. density
2. customers
3. Both ‘1’ and ‘2’
4. Neither ‘1’ nor ‘2’
5. staffs

20. Media planning includes

1. assessing lost
2. selecting the right medium
3. Both ‘1’ and ‘2’
4. All of the above
5. None of the above

21. ‘Casual’ research is basically concerned with

1. establishing cause and effect relationship
2. arriving at a forecast or prediction of interest
3. measuring and estimating the frequencies with which things occur
4. All of the above
5. None of the above

22. Sales forecast implies

1. an estimate of the maximum possible sales opportunities present in a particular market segment
2. an estimate of sales, in physical units, in a future period
3. Both ‘1’and ‘2’
4. cost of sales
5. None of the above

23. A prospect means

1. a person likely to work in a bank
2. college syllabus
3. a religious head
4. a likely buyer
5. All of the above

24. Advertising budget is based on

1. media of advertising
2. scope or area of advertising
3. period of advertising
4. All of the above
5. None of the above

Answer Key

Practice Set – 8

1. TAC means

1. Total Average Cost
2. Tax At Cost
3. Total All Cost
4. Total Apply Centre
5. All of the above

2. Pricing decision is influenced by

1. objectives of the manufacturer
2. cost of the product
3. competition
4. All of these
5. None of these

3. Skim the cream is related with

1. maximisation of profit
2. cash recovery
3. product line promotion
4. All of the above
5. None of the above

4. Match the following

5. Organisational intangible products include

1. marketing research services
2. financial services
3. promotional services
4. legal services
5. All of the above

6. Assembly industry is ralated to

1. component parts
2. main or primary parts
3. production
4. finance
5. insurance

7. What is FDR in case of bank?

1. Full Division Rate
2. Fixed Deposits Receipts
3. Full Document Roll
4. ile Division Roll
5. None of the above

8. …….. is raw material for a sugar industry.

1. Sugarcane
2. Machine and storage for sugarcane
3. Tea
4. Coal

9. None of the above MRO is

1. More Rate Over
2. Maintenance Repair and Operating
3. Money Rate Over
4. All of the above
5. None of the above

10. Match the following

11. The steps of decision-making process in buying include

1. recognition of unsatisfied demands
2. identification of options
3. evaluation of options
4. purchase decision
5. All of the above

12. Which product is at the maturity stage?

1. Wagon-R (Maruti Car)
2. Samsung Flat TV
3. Mobile
4. All of these
5. None of these

13. Which is the sources of generation of ideas?

1. Research and development programme
2. Investors
3. Competitor
4. Employees
5. All of these

14. ….. is the first stage of banking service.

1. Product development stage and decline stage
2. Growth stage
3. Maturity stage
4. Introduction stage
5. None of the above

15. Micro finance is a/an of…… banking services.

1. introduction stage
2. saturation stage
3. decline stage or research stage
4. All of the above
5. None of the above

16. Closing the sale means

1. close down marketing function
2. stop selling
3. successful completion of a call
4. All of the above
5. None of the above

17. Emotional buying motive includes

1. operating efficience
2. fashion
3. love
4. affection
5. None of these

18. Which is the industrial product?

1. Raw material
2. Machine and major equipments
3. Component parts
4. Process materials
5. All of the above

19. In product introduction stage

1. advertisement is required
2. sales promotion is required
3. R Er D is required
4. Both ‘1’and ‘2‘
5. None of the above

20. The secondary buying motives is/are

1. bargains
2. market information and efficiency
3. cleanliness
4. All of the above
5. None of the above

21. A…… is the inner state that energises, activates or moves and that directs or channels behaviour toward goals.

1. motive
2. research and development
3. plan
4. market research
5. None of the above

22. A …… may be defined as a drive or an urge for which an individual seeks satisfaction.

1. motive
2. product orientation and product style
3. cost
4. brand
5. design

23. Which is not secondary buying motives?

1. Convenience
2. Style
3. Beauty
4. Long period development and expenditure
5. ‘1’, ‘2’and ‘3’

24. The secondary buying motive is

1. to be superior
2. curiosity
3. to take a risk from the market
4. product
5. All of the above

25. Which instrument is of online marketing?

1. ATM card
2. Debit card
3. Fixed-term deposit
4. Long-term account
5. Bank loan

Answer Key

 

Practice Set – 9

1.Match the following

2. brand is a

1. symbol or a word
2. cost
3. service
4. liability and research
5. None of these Product

3.development is

1. a strategy for company growth by offering modified or new products to current market segment
2. a pricing
3. a sales promotion
4. a style
5. a design

4. ……. is the course of a product’s sales and profits over its life time.

1. Research and development
2. Brand and brand planning
3. Product life cycle
4. Cost
5. Price

5. Test marketing means

1. test the product before the commercial production
2. valuation
3. vouching
4. concept
5. All of these

6. PLCis

1. Product Long Cost
2. Product Life Cycle
3. Product Life Cost
4. Programme Life Cost
5. None of these

7. Product innovation includes

1. development of new product or new services
2. development of form of product and services
3. improvement in existing production process
4. All of the above
5. None of the above

8. Redical marketing is related with a

1. individualisation
2. product planning
3. cost management
4. All of these
5. None of these

9. Which is/are product attributes?

1. Product quality and colours
2. Product design
3. Product size
4. Product trademark
5. All of the above

10. ….. is a product growth strategy in which a company develops new products to sell to its existing markets.

1. Product development
2. Product simplification
3. Market segmentation
4. Product item
5. Product line

11. Which is a part of green marketing?

1. Waste management
2. Re-using
3. Reducing
4. Re-cycling
5. All of these

12. Which is the example of brand?

1. Colgate and Ponds
2. Bata and Raymond
3. Postmen and Vimal
4. Lee and Peter England
5. All of the above

13. Product planning is required for

1. basis of marketing programme
2. minimisation risk
3. instrumental in growth
4. discharge of legal obligation
5. All of the above

14. Who is satisfied customer?

1. Agreed customer with quality, price, design and utility
2. Staff
3. Potential customer
4. Consumer
5. All of the above

15. Trademark is a

1. brand which is given legal protection because under the law it has been appropriated exclusively by one seller
2. liability
3. technique
4. advertisement
5. product

16. Which is not product attributes?

1. Brand and labelling
2. Packaging (wrapper or container)
3. Colour
4. Design
5. All of the above

17. Test marketing involves

1. sales forecasting of prospect product
2. marketing programme’s evaluation
3. to findout product weakness
4. All of the above
5. None of the above

18. BEP stands for

1. Break Even Point
2. Book Even Page
3. Book Even Point
4. Break Even Page
5. All of these

19. Which is a made or way for direct interaction with customers?

1. Face to face meeting
2. Phone calls
3. E-mail
4. Online service
5. All of the above

20. Business analysis includes

1. demand analysis
2. cost analysis
3. profitability analysis
4. All of the above
5. None of the above

21. ….. is the starting point for the entire marketing programme in a firm.

1. Marketing
2. Selling technique and quality of product
3. Product planning
4. Pricing
5. Financing

22. In introduction stage of product

1. lower demand
2. low growth rate in demand
3. limited customer
4. low profit
5. All of the above

23. The promotional decision involves

1. advertisement and sales promotion
2. publicity
3. public relations
4. All of the above
5. None of the above

24. Micro finance is related to

1. high class income person
2. poor person
3. industry
4. railway
5. All of the above

25. Product control involves

1. quality control of the product
2. price control
3. supply control
4. introduction of new product
5. All of the above

Answer Key

 

Practice Set – 10

1. Product planning involves

1. product testing
2. engineering and research and development
3. wage
4. salary
5. Both ‘1’ and ‘2’

2. A is any deliberate alteration in the physical attributes of a product or its packaging.

1. product modification
2. product planning
3. cost
4. pricing
5. wage

3. Product innovation is a part of

1. product pricing
2. product modification
3. cost
4. sales
5. publication

4. Which is/are reason for product innovation?

1. Competition and market changes
2. Risk
3. Market strategy
4. All of these
5. None of these

5. Product elimination decision includes

1. declining sales
2. declining profits or declining prices
3. substitute product
4. All of the above
5. None of the above

6. Which is the product of bank?

1. Credit Card—Debit Card
2. SBI—Mutual Fund
3. PNB—Credit Card
4. ATM Card
5. All of the above

7. Which is not the step of consumer decision process?

1. Brand selection
2. Selection of distribution channel
3. Production style
4. Re-purchase decision
5. All of the above

8. PAN card issued by

1. UTI (AXIS Bank)
2. State Bank of India
3. RBI
4. SEBI
5. UCO

9. In India, who plays vital role in buying decision?

1. Woman
2. Man with their friends
3. Staff
4. Man with their boss
5. None of these

10. Purchase made without very much advance planning is

1. desire for convenience
2. impulse buying
3. cash purchasing
4. All of these
5. None of these

11. denotes to the marketing activities carried on by a marketer in a more than one nation or country.

1. Domestic marketing
2. Eco marketing
3. International marketing
4. Social marketing
5. All of the above

12. Which is the maturity product of a bank?

1. Fixed term deposits
2. Senior citizen deposit scheme
3. Car loan
4. Flouse loan
5. All of the above

13. Which is the psychological factors?

1. Basic needs
2. Physiological needs
3. Need for self actualisation
4. All of the above
5. None of the above

14. Organisational consumer of the bank is/are

1. a corporate body
2. an industry or trust or school
3. a firm
4. All of the above
5. None of the above

15. Mental processing involves

1. need of product or services
2. information search
3. evaluation of alternatives
4. selection
5. All of the above

16. Which is the feature of service marketing?

1. Intangibility
2. Inseperatability and variability
3. Perishability
4. All of the above
5. None of the above

17. Which is/are international body?

1. SAARC
2. International Monetary Fund
3. RBI
4. All of the above
5. Both ‘1’ and ‘2’

18. Government policy is

1. monetary and credit policy
2. dividend
3. cost
4. revenue
5. All of these

19. Global marketing is a result of

1. domestic changes
2. globalisation
3. privatisation
4. socialisation
5. liberalisation

20. EURO II and III is a product (mark) of

1. environmentally friendly
2. product friendly
3. staff friendly
4. All of these
5. None of these

2L Which is activity of international marketing?

1. Marketing communication
2. Pricing
3. Distribution channels
4. All of these
   None of these

22. Which is prestige product of a bank?

1. ATM Card
2. International Debit and Credit Card
3. Credit Card
4. All of the above
5. None of the above

23. Projective techniques include

1. the matic apperception test
2. cartoon test
3. sentence completion test
4. paired pictures test
5. All of the above

24. ………. is the process whereby individuals decide whether, what, when, where, how and from whom to purchase goods and services.

1. Market planning and coordination
2. Consumer behaviour
3. Brand
4. Trademark
5. Budget

25.Match the Following

 

 

 

 

 

 

 

 

 

 Answer Key